Besos by Amber
Besos Jewelry by Amber is fashionable and functional jewelry infused with love, positivity, and reiki energy.
Besos by Amber
Besos Jewelry by Amber is fashionable and functional jewelry infused with love, positivity, and reiki energy.
Besos by Amber
Besos Jewelry by Amber is fashionable and functional jewelry infused with love, positivity, and reiki energy.
Project overview
Besos Jewelry by Amber is an established business with a loyal local following. It currently relies on markets and Etsy for sales, despite having a website. The business faces a significant challenge with a high bounce rate, hindering its ability to generate incremental business online.The website's challenges represent a missed opportunity for reaching a broader audience and increasing sales potential.
Process
Project
overview
Project overview
I ran a full evaluation of the brand from stakeholder interviews, branding audits, and competitive analysis to customer interviews and usability testing . Using the valuable information I gathered I defined my goals and objectives, ideated and developed.
Besos Jewelry by Amber is an established business with a loyal local following. It currently relies on markets and Etsy for sales, despite having a website. The business faces a significant challenge with a high bounce rate, hindering its ability to generate incremental business online.The website's challenges represent a missed opportunity for reaching a broader audience and increasing sales potential.
Besos Jewelry by Amber is an established business with a loyal local following. It currently relies on markets and Etsy for sales, despite having a website. The business faces a significant challenge with a high bounce rate, hindering its ability to generate incremental business online.The website's challenges represent a missed opportunity for reaching a broader audience and increasing sales potential.
I ran a full evaluation of the brand from stakeholder interviews, branding audits, and competitive analysis to customer interviews and usability testing . Using the valuable information I gathered I defined my goals and objectives, ideated and developed.
Process
Conclusion
& Results
The consumer has been at the forefront of the process, validating and breaking assumptions. The final product is clean and familiar, evoking trust. Added features like an item comparison elevate users from having to create an account to save and compare items bringing joy to the experience.Notably, our most recent testing has shown a decrease in bounce rates and an increase in positive feedback, reflecting the success of these improvements.
Process
I ran a full evaluation of the brand from stakeholder interviews, branding audits, and competitive analysis to customer interviews and usability testing . Using the valuable information I gathered I defined my goals and objectives, ideated and developed.
Consumer led research
Using a combination of competitive analysis and consumer testing I was able to discover the users paintpoints.
Guided by insights
Guided by insights
Test, analyze, implement, repeat. I tested each step of the way putting the consumer at the for front, from competative analysis all the way to Hi Fi prototypes. I used design methodologies to synthesize and destil the most impoprtant information.
Prototype
Conclusion & Results
The consumer has been at the forefront of the process, validating and breaking assumptions. Positive user feedback from testing the updated design has played a pivotal role in refining the user experience. The final product is clean and familiar, evoking trust. Added features like an item comparison elevate users from having to create an account to save and compare items, bringing joy to the experience. Notably, our most recent testing has shown a decrease in bounce rates and an increase in positive feedback, reflecting the success of these improvements.
View full case study in Figma
View full case study in Figma
View full case study in Figma
Take an in depth look at the process and methodologies used to elevate the Besos brand and shopping experience.
